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Press Release

Whitehall Specialties, Inc. Appoints New Chief Executive Officer

For more information, contact:  Gregory J. Myers, 414-727-6404; Chris Markgraf, 414-727-6407

MILWAUKEE (February 7, 2019) – Whitehall Specialties, Inc., a world leader in high-value, customized processed cheese products announced the appointment of Steve Snyder as President and Chief Executive Officer.  Mr. Snyder is an experienced growth-oriented executive from the food and nutrition industry and is well known for his expertise in marketing to trending food and nutritional categories.

Mr. Snyder served on the company’s board of directors over the last four years and brings a strong marketing, innovation and leadership background in the management and growth of better-for-you, innovative food and nutrition businesses.  While an executive at Cargill, Snyder’s team launched the branded consumer product and ingredient Truvia™, the first all-natural high-intensity, no-calorie sweetener, and drove the growth of the nutritional ingredient businesses. He was also President and Chief Operating Officer for publicly traded Neogen Corporation.

This is exciting news for food companies looking to formulate high-value, great-tasting processed cheese products.  With its appointment of Mr. Snyder as President and Chief Executive Officer, Whitehall reinforces its mission to help current and new customer partners meet their evolving demand for finished, bulk and ingredient processed cheese products that satisfy a range of customized requirements from functionality to flavor, color, and texture.

“I am honored and excited to join the Whitehall team.  Through working with our valued customer partners leveraging cheese formulation know-how, the company has become a significant global player,” said Mr. Snyder. “Now there are exciting opportunities to grow the company further both in the United States and abroad.  We are poised to meet emerging consumer demand for new cheese products, including plant-based protein and vegan offerings.  With the company’s world-class assets and dedicated team, we have a winning combination to better serve this new generation of manufacturers and consumers.” 

“With an experienced leader like Steve at the helm, we believe Whitehall Specialties is well positioned for a new era of growth delivering a range of innovative cheese solutions to the market, including plant-based alternatives and other on-trend consumer offerings,” said Greg Myers, Whitehall Specialties Chairman of the Board and Senior Managing Director at Mason Wells.  

Mr. Snyder’s appointment follows the retirement of Karl Kramer who announced his desire to devote more time to his family, volunteer work, and other life passions. “During the three-and-a-half years that Karl led Whitehall Specialties, he and his team orchestrated significant improvements in areas such as safety, quality, operational efficiency, employee retention, and customer satisfaction. This provides an excellent platform for company growth in areas that fit well with Whitehall’s world-class capabilities,” said Mr. Snyder.

Whitehall Specialties currently has more than 200 formulas available for many processed cheese product types, including those meeting specific dietary requirements such as dairy-free, lactose-free, low/reduced sodium, reduced fat, Kosher, and Halal.  Whitehall currently supplies all styles of processed cheese products including cheddar, gouda, mozzarella, and parmesan, in all configurations from blocks and loaves to dried, shredded, sliced, diced, and grated. The company’s ultramodern R&D lab and test kitchen, and large-scale manufacturing capabilities, ensure consistent performance and high-value products.

About Whitehall Specialties

Established in 1994 in Whitehall, Wisconsin, in the heart of the United States cheese production industry, Whitehall is a world leader in the development, application, and manufacturing of a range of customized processed, analog and innovative cheese products in a wide array of great tasting configurations and varieties.  Whitehall services customers across many channels including ingredients for the formulation of consumer products, food service, consumer offerings, further processed applications, and international markets.  For more information, please visit the Company's website at www.whitehall-specialties.com.  

About Mason Wells

Mason Wells is a leading Midwest-based private equity firm with approximately $1.0 billion in assets under management across its current private equity funds. Mason Wells is currently investing out of Mason Wells Buyout Fund IV, a $615 million fund. Since Mason Wells was formed in 1998, its buyout funds have invested in four specific industry sectors:  Consumer Packaged Goods, Outsourced Business Services, Engineered Products & Services, and Packaging Materials & Converting. For more information related to Mason Wells, please visit the firm’s website at www.masonwells.com.

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